This was a great gathering with loads of interesting speakers who demonstrated the wide range of applications of twitter both in a social and business context.
If you have no idea about twitter, think of it as a cocktail party where you meet people briefly and ask and answer questions.
Five things I learnt
- Guide for good tweeting - the 70/20/10 rule - 70% sharing, 20% connecting and corresponding, 10% chit chat
- Twitter experienced a huge growth curve in January/February 2009 post Oprah.
- Standard taxonomy in tweets is important so people can find topics of interest
- Some people can limit their twitter conversations to just a few minutes a day (wish I was one of them) and twitter can be addictive - duh!
- Should your business be on twitter? The conversation is happening whether you are there or not. Better to be part of it and manage any adverse reactions.
Tools I am going to investigate (advance apologies if some of the names are not correct but just use Google)
- Tweetlater - tool to schedule tweets ahead of time
- Twitterfon - app for iphone
- amap.to - new twitter map service with links that work better and more opportunity to personalise
- Followwatch - tool for checking who is following and unfollowing you
- Twhirl - helps manage different twitter accounts
- Tweetreach - measures twitter success
Based on today's event which was well organised, informative, timely, compact and even included coffee and cake, I'm planning to attend some more Interactive Mind events.