Well it's starting to look like brie! That's if the very fuzzy stuff turns into a crust instead of taking on a life of it's own. I am hoping that cheese thrives on just a little healthy neglect like children do, cause I haven't turned it every day (sorry Chris!). It still smells OK but I've been vigilant with keeping everything clean and making sure I wash my hands in soap and bleach before touching the cheese, as per the instructions. Next I might cruise the local bottle shop for a nice South Burnett wine to enjoy with my cheese when I finally take a bite, but there's no need to put it on chill yet - the maturing process takes up to three weeks!