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Knock knock! – it’s Hello Fresh at the door

If only all cooking weeks could be as stress free as this one.

“What?” you say. “She’s a food blogger, she must love cooking!”

Well I do, but I also love writing and I also love finding new places to write about and then there’s the writing work that actually pays the bills and then there’s my family… did they really come at the end of the list?

The truth is, like most busy people I like to cook but finding the time to prepare a good meal is hard. I often work until six or seven pm and then again after dinner. And I’m not keen on spending hours in the kitchen when I’m on deadline.

Enter this week’s joy – Hello Fresh. This is a delivery service that brings all the ingredients and recipes for meals that you prepare yourself, right to your door.

I got to try a week’s worth of Hello Fresh meals after meeting HelloFresh Australia’s Founder and CEO Tom Rutledge of Masterchef fame.  Tom cooked up lunch for a group of food bloggers and explained how it all works.

Seems that Tom (pictured above) likes cooking too but has a two-pot rule to make cleaning up easy. The meals are all designed to be cooked in 30 minutes or less and work out at about $10 per person.  How does he get the cost so low?  Well it’s about buying in bulk of course but also about using seasonal ingredients that are cheaper and portion control so you don’t waste food.  I particularly like the portion control aspect for two reasons – it’s cheaper and I’m trying to cut down on unnecessary waste.

The boxes are delivered from Sydney at the moment until they have enough business to justify a warehouse in Brisbane.

There’s an option to have a three or five dinner delivery and either for two, four or six people.  We have three people in our household which made it a little tricky but it was still easier than doing the shopping and thinking up menus from scratch.

Hello Fresh is introducing new online options which will allow a choice of meals and add ons with your delivery which might make odd numbers easier.

Tom says that some of their best customers are working parents who love the five night option.

I’ve been through my box and I’m pleased with the quality and variety of the ingredients.  I don’t think I could buy better for the same price or even a little more expensive.

Find out more at

Kerry Heaney

Disclaimer: Ed+bK received a 5 day box to trial from Hello Fresh.


  1. Anonymous9:32 pm

    Hi, I am been a Hello Fresh customer since early 2013. Unfortunately I have just cancelled my subscription as they just don’t have the infrastructure to be able to competently service interstate customers. I live in Brisbane and Hello Fresh is based in Sydney and they deliver to Brisbane , Sydney and Melbourne. I would estimate that 50% or more of my deliveries were missing items. They cannot drop the missing items off as they are interstate. Instead, I would receive an apology and “something extra” in my next box which often would be something like a couple of extra lemons. I love cooking but don’t have the time to shop. I also liked not having the think of new recipes every week. The idea was good but execution poor. They last straw was being sent a meal box for 2 people instead of 4 for the week. If they set up a Brisbane office I may be interested in rejoining. I’m now on the look out for a similar Brisbane based company to try

  2. Hi there.

    I came across your comment and I wanted to say how sorry I am to hear about the trouble you had with our service.

    Firstly, it's true that we do not have a warehouse in Brisbane. We hope to one day but as a small start-up we need to get enough customers there before committing to another warehouse lease. For the moment, the rest of this year at least, it means we will continue to ship from Sydney in refrigerated trucks. We have just partnered with a new logistics company and I'm happy to report that the service is much improved. And, even though we pack in Sydney we still use a lot of beautiful QLD produce for all of our customers depending on the season.

    Secondly, the packing errors you mention are terrible. We're not immune to mistakes - of our thousand plus customers we might hear of about 10 such mishaps each week. It sounds like you were especially unlucky here. And if it does happen I can assure you we do more than throw a few extra lemons in the box. We get all sorts of goodies like nougat and spiced nuts from our wonderful partners.

    If you could let me know, through our customer service, the name that your subscription was under I would love to give you a call to see what we can do to win you back.

    Again, please accept my apologies. I know that we offer a much better service than has been your experience. I'd love the chance to prove that to you.

    All the best,


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