Skip to main content

Knock knock! – it’s Hello Fresh at the door



If only all cooking weeks could be as stress free as this one.

“What?” you say. “She’s a food blogger, she must love cooking!”

Well I do, but I also love writing and I also love finding new places to write about and then there’s the writing work that actually pays the bills and then there’s my family… did they really come at the end of the list?

The truth is, like most busy people I like to cook but finding the time to prepare a good meal is hard. I often work until six or seven pm and then again after dinner. And I’m not keen on spending hours in the kitchen when I’m on deadline.

Enter this week’s joy – Hello Fresh. This is a delivery service that brings all the ingredients and recipes for meals that you prepare yourself, right to your door.





I got to try a week’s worth of Hello Fresh meals after meeting HelloFresh Australia’s Founder and CEO Tom Rutledge of Masterchef fame.  Tom cooked up lunch for a group of food bloggers and explained how it all works.





Seems that Tom (pictured above) likes cooking too but has a two-pot rule to make cleaning up easy. The meals are all designed to be cooked in 30 minutes or less and work out at about $10 per person.  How does he get the cost so low?  Well it’s about buying in bulk of course but also about using seasonal ingredients that are cheaper and portion control so you don’t waste food.  I particularly like the portion control aspect for two reasons – it’s cheaper and I’m trying to cut down on unnecessary waste.

The boxes are delivered from Sydney at the moment until they have enough business to justify a warehouse in Brisbane.







There’s an option to have a three or five dinner delivery and either for two, four or six people.  We have three people in our household which made it a little tricky but it was still easier than doing the shopping and thinking up menus from scratch.

Hello Fresh is introducing new online options which will allow a choice of meals and add ons with your delivery which might make odd numbers easier.

Tom says that some of their best customers are working parents who love the five night option.

I’ve been through my box and I’m pleased with the quality and variety of the ingredients.  I don’t think I could buy better for the same price or even a little more expensive.

Find out more at www.hellofresh.com.au

Kerry Heaney

Disclaimer: Ed+bK received a 5 day box to trial from Hello Fresh.




Comments

  1. Anonymous9:32 pm

    Hi, I am been a Hello Fresh customer since early 2013. Unfortunately I have just cancelled my subscription as they just don’t have the infrastructure to be able to competently service interstate customers. I live in Brisbane and Hello Fresh is based in Sydney and they deliver to Brisbane , Sydney and Melbourne. I would estimate that 50% or more of my deliveries were missing items. They cannot drop the missing items off as they are interstate. Instead, I would receive an apology and “something extra” in my next box which often would be something like a couple of extra lemons. I love cooking but don’t have the time to shop. I also liked not having the think of new recipes every week. The idea was good but execution poor. They last straw was being sent a meal box for 2 people instead of 4 for the week. If they set up a Brisbane office I may be interested in rejoining. I’m now on the look out for a similar Brisbane based company to try

    ReplyDelete
  2. Hi there.

    I came across your comment and I wanted to say how sorry I am to hear about the trouble you had with our service.

    Firstly, it's true that we do not have a warehouse in Brisbane. We hope to one day but as a small start-up we need to get enough customers there before committing to another warehouse lease. For the moment, the rest of this year at least, it means we will continue to ship from Sydney in refrigerated trucks. We have just partnered with a new logistics company and I'm happy to report that the service is much improved. And, even though we pack in Sydney we still use a lot of beautiful QLD produce for all of our customers depending on the season.

    Secondly, the packing errors you mention are terrible. We're not immune to mistakes - of our thousand plus customers we might hear of about 10 such mishaps each week. It sounds like you were especially unlucky here. And if it does happen I can assure you we do more than throw a few extra lemons in the box. We get all sorts of goodies like nougat and spiced nuts from our wonderful partners.

    If you could let me know, through our customer service, the name that your subscription was under I would love to give you a call to see what we can do to win you back.

    Again, please accept my apologies. I know that we offer a much better service than has been your experience. I'd love the chance to prove that to you.

    All the best,
    Tom

    ReplyDelete

Post a Comment

I love getting your comments - really makes my day! If you like this blog please follow by email or subscribe.

Popular posts from this blog

Brisbane's top 10 'chew with a view' restaurants and cafes

It's a beautiful day! Where can you go and dine in the warm sun with a view that you'll never want to leave?

Here are ten top places in and around Brisbane to while away a lunch hour or a whole afternoon when the weather is warm and the skies are blue .

River Quay, South Bank

South Bank’s River Quay precinct has plenty of opportunities to relax in the sunshine and just about any restaurant at River Quay will offer a great spot for a winter lunch with a large, grassed lawn rolling down to the river bank.  You can even lie in the sun if you so desire.

Stop for champagne, oysters and more at Cove Bar and Dining, enjoy French provincial food at Aquitaine Brasserie, take in the river view from a Balinese daybed while you tuck into the contemporary menu at The Jetty, feast on Italian cuisine at Popolo or sip a long drink on the riverside deck of Stokehouse Q where the menu draws on local produce combined with bold flavours from the Mediterranean.

River Quay is the spot for Sunday …

Thar she blows - how to hunt whales the friendly way

A grunt and a spurt of seawater rising into the air show the position of a mother humpback whale and her three-week-old calf.

I'm on purpose-designed whale watching boat and we have motored for an hour over the calm seas of the great sandy straits up the coastline of Fraser Island





Captain Phil tells the 50 or so people aboard that the tip of the island is where we will see the whales and he is right.

Our first mother and calf are a little shy at first, keeping the boat at a good distance but I can clearly see the much smaller calf swimming strongly beside its mother.




I'm fascinated by the large circles of calm water that float past us and Phil tells us these are whale footprints

"They break the water tension when they flick their tails to swim down resulting in the clear circles on the water,” Phil says.

Sailors used whale footprints to track whales back in the bad old days when whales were valued more for their blubber than their beauty.

Our next mother and calf are a l…

Lunch amongst the lavender in the Scenic Rim

It was time to brush the cobwebs off the motor bike over Easter and head out of Brisbane into the beautiful Scenic Rim.

We started down the highway towards Beenleigh in beautiful autumn sunshine and stopped for a coffee at The Outpost Cafe at Canungra.  This is a well known bikies hangout but don't expect too much in the way of chains and dreadlocks - it's more favoured by the middle aged bikie enjoying the freedom of the road second time round.

The road less travelled is always our favoured route for this type of outing and we back tracked through Rathdowney before reaching our destination for the day, Kooroomba Lavender Farm about 65 minutes from Brisbane in the Scenic Rim at Mt Alford near Boonah.

Autumn is not the premium time for viewing either the vineyard or the lavender but the view across the valley to the mountains was still outstanding.  The building has a New Zealand lodge feel to it with plenty of stone walls both inside and outside, complimented by timber and ex…

Ten top things to do in Noosa Heads

It doesn't matter how many times I head down the hill on Noosa Drive towards the ocean, I still get a little shiver of excitement every time. This very special part of the world has achieved international recognition for its unique environment and I am privileged to be able to dip my toes into it on a regular basis.

Here are ten of my favourite Noosa pastimes.





1. Although it’s always tempting to sleep in, I don't like to waste a moment of the day when I wake up in Noosa. The best way to start is in the coffee queue at Sails on Hastings Street and then a stroll along the winding boardwalk to the National Park, koala spotting along the way.





Depending on my mood and energy level, I continue the walk through the park to enjoy the beachside views. Some like to run it. You can pick up a coffee at the information hut in the national park as well.





2. After a bit of exercise there's nothing like a big breakie at Aromas and a spot of people watching. With t…

Lots to explore at Brisbane's South Bank

Four markets in one day - what a way to spend a Sunday!

We started at the organic markets at Downy Park, Windsor which was not such a good idea. Why? Well we took the dog and the place was full of puddles - he's a corgi with very low legs - it all ended up being very messy.

Also, these markets definitely finish up on their advertised closing time of 10.30am.  Call me slow or just plain lazy but I find it hard to get out and about early on a Sunday morning. We arrived primed for breakfast at 10am just as everyone was shutting up - they had even run out of bread for French toast!

However, this market was just the first on our list. Next, we drove to South Bank Parklands to explore the Young Designers Market and the Granite Belt Flavours Market - both on the same day.

Several designer/clothes/jewellery purchases later, K2 subdued his inner male and agreed to look for the Granite Belt Flavours market which was not in its usual spot.  On the way, we walked through the regular South Ba…