The sky is blue, the weather warm, the stoves are heating up and the people are thronging - that's the buzz at the 2014 Noosa Food & Wine Festival today.
Take a look around and see what's happening.
I was wowed by the tastings on offer - everything from premium, freshly made butter to XO sauce, Cloudy Bay clams and abalone.
It's a must for foodies - just go.